广东省佛山一中2012届高三上学期期中考试（英语）
I 语言知识及应用 (共两节, 满分45分)
第一节 完形填空(共15小题；每小题2分，满分30分)
Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 1 , words of wisdom are soon forgotten. Once companies have attracted customers they often 2 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business— 3 that the customer remains a customer.
4 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every year. In constantly changing 5 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the 6 implications. Cutting down the number of customers a company loses can make a big 7 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 8 increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 9 never returns, is losing the company thousands of dollars in 10 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 11 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 12 them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 13 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 14 , and may provide free word-of-mouth advertising. Retaining customers also makes it 15 for competitors to enter a market or increase their share of a market.
1.A. in particular B. in reality C. at least D. first of all
2.A. emphasize B. doubt C. overlook D. believe
3.A. denying B. ensuring C. arguing D. proving
4.A. Moving B. Hoping C. Starting D. Failing
5.A. markets B. tastes C. prices D. expenses
6.A. culture B. social C. financial D. economical
7.A. promise B. plan C. mistake D. difference
8.A. cost B. opportunity C. profit D. budget
9.A. as a result B. on the whole C. in conclusion D. on the contrary
10.A. huge B. potential C. extra D. reasonable
11.A. beliefs B. loyalty C. habits D. interest
12.A. altering B. understanding C. keeping D. attracting
13.A. Assumed B. Respected C. Established D. Unexpected
14.A. agreeable B. flexible C. friendly D. sensitive
15.A. unfair B. difficult C. essential D. convenient
第二节 语法填空(共10小题；每小题1.5分，满分15分)
Police in China have arrested two drivers 16 connection with the death of a toddler 17 was hit and left for dead on a busy street earlier this month in southern China. Police were able to identify the drivers of the two vans 18 examining graphic video of the vehicles 19 (strike) 2-year-old Wang Yue, who died in the hospital on Friday, about a week after the accident in Foshan, China.
The case raised questions of human decency in the country, particularly as word surfaced 20 many passersby 21 (witness) the accident and done little to help the little girl.
One of those 18 passersby, a man identified by the China Daily as Chen, showed up 22 (expect) outside the intensive-care unit where Wang Yue was struggling to survive and said he did not see the toddler, the news organization reports.
Chen and his wife run a store that offers water-heating products that stands about 23 feet 23 the accident site, according to the China Daily.
"I was looking for my own daughter then," the news organization quotes Chen as saying. "I did not notice she (Wang Yue) was lying on the street."
Wang Yang, a top official in Guangdong Province, said at a provincial government meeting that the incident should serve 24 a "wake up call" for society, the China Daily reported after the girl's death.
"We should look into the 25 (ugly) in ourselves," he said.
II 阅读 (共两节；满分50分)
第一节 阅读理解 (共20小题；每小题2分，满分40分)
A
My newly-rented small apartment was far away from the centre of London and it was becoming essential for me to find a job, so finally I spent a whole morning getting to town and putting my name down to be considered by London Transport for a job on the underground. They were looking for guards, not drivers. This suited me. I couldn’t drive a car but thought that I could probably guard a train, and perhaps continue to write my poems between stations. The writers Keats and Chekhov had been doctors. T.S. Eliot had worked in a bank and Wallace Stevens for an insurance company. I’d be a subway guard. I could see myself being cheerful, useful, a good man in a crisis. Obviously I’d be overqualified but I was willing to forget about that in return for a steady income and travel privileges — those being particularly welcome to someone living a long way from the city centre.
The next day I sat down, with almost a hundred other candidates, for the intelligence test. I must have done all right because after about half an hour’s wait I was sent into another room for a psychological test. This time there were only about fifty candidates. The interviewer sat at a desk. Candidates were signaled forward to occupy the seat opposite him when the previous occupant had been dismissed, after a greater or shorter time. Obviously the long interviews were the more successful ones. Some of the interviews were as short as five minutes. Mine was the only one that lasted a minute and a half.
I can remember the questions now: “Why did you leave your last job?” “Why did you leave your job before that?” “And the one before that?” I can’t recall my answers, except that they were short at first and grew progressively shorter. His closing statement, I thought, revealed a lack of sensitivity which helped to explain why as a psychologist, he had risen no higher than the underground railway. “You’ve failed the psychological test and we are unable to offer you a position.”
Failing to get that job was my low point. Or so I thought, believing that the work was easy. Actually, such jobs — being a postman is another one I still desire — demand exactly the sort of elementary yet responsible awareness that the habitual dreamer is least qualified to give. But I was still far short of full self-understanding. I was also short of cash.
26．The writer applied for the job chiefly because _________.
A．he wanted to work in the centre of London
B．he could no longer afford to live without one
C．he was not interested in any other available job
D．he had received some suitable training
27．The writer thought he was overqualified for the job because _________.
A．he often traveled underground B．he had written many poems
C．he could deal with difficult situations D．he had worked in a company
28．The length of his interview meant that _________.
A．he was not going to be offered the job B．he had not done well in the intelligence test
C．he did not like the interviewer at all D．he had little work experience to talk about
29．What does the writer realize now that he did not realize then?
A．How unpleasant ordinary jobs can be. B．How difficult it is to be a poet.
C．How unsuitable he was for the job. D．How badly he did in the interview.
30．What’s the writer’s opinion of the psychologist?
A. He was very aggressive. B. He was unhappy with his job.
C. He was quite inefficient. D. He was rather unsympathetic.
B
A woman renewing her driver’s license at the County Clerk’s office was asked to state her occupation. She hesitated, uncertain how to classify herself.
“What I mean is,” explained the recorder, “do you have a job, or are you just a …”
“Of course I have a job,” said Emily. “I’m a mother.”
“We don’t list ‘mother’ as an occupation… ‘housewife’ covers it,” said the recorder.
One day I found myself in the same situation. The clerk was obviously a career woman, confident and possessed of a high sounding title．“What is your occupation?” she asked.
The words simply popped out. “I’m a Research Associate in the field of Child Development and Human Relations.”
The clerk paused, ballpoint pen frozen in midair.
I repeated the title slowly, and then I stared with wonder as my statement was written in bold, black ink on the official questionnaire.
“Might I ask,” said the clerk with new interest, “Just what you do in this field?”
Coolly, without any trace of panic in my voice, I heard myself reply, “I have a continuing program of research (what mother doesn’t）, in the lab and in the field (normally I would have said indoors and out). Of course, the job is one of the most demanding in the humanities (any mother care to disagree?), and I often work 14 hours a day (24 is more like it). But the job is more challenging than most careers and rewards are more of a satisfaction rather than just money.”
There was an increasing note of respect in the clerk’s voice as she completed the form, stood up, and showed me out.
As I drove into our driveway, buoyed up (依托) by my glamorous new career, I was greeted by my lab assistants---ages 13, 7, and 3.
Upstairs I could hear our new experimental model (a 6 month old baby), in the child-development program, testing out a new vocal pattern．
I felt proud! I had gone on the official records as someone more distinguished and indispensable (不可缺少的) to mankind than “just another mother.”
Motherhood…What a glorious career! Especially when there’s a title on the door.
31. What can we infer from the conversation between the woman and the recorder at the beginning of the passage?
A. The woman felt ashamed to admit what her job was.
B. The recorder was impatient and rude.
C. The author was upset about the situation that mothers faced.
D. Motherhood was not recognized and respected as a job by society.
32. How did the female clerk feel at first when the author told her occupation?
A. curious B. puzzled C. indifferent D. interested
33. How did the author feel when describing her job to the clerk?
A. calm B. panic-stricken C. confident D. cool
34. Why did the woman clerk show more respect for the author?
A. Because the author cared little about rewards.
B. Because she admired the author’s research work in the lab.
C. Because she thought the author did admirable work.
D. Because the writer did something she had little knowledge of.
35. What is the author’s purpose of writing the passage?
A. To show how you describe your job affects your feelings toward it.
B. To argue that motherhood is a worthy career and deserves respect.
C. To show that the author had a grander job than Emily.
D. To show that being a mother is hard and boring work.
C
One reaction to all the concern about tropical deforestation is a blank stare that asks the question, "Since I don't live there, what does it have to do with me?"
The answer is that your way of life, wherever you live in the world, is tied to the tropics in many ways. If you live in a house, wash your hair, eat fruits and vegetables, drink soda, or drive a car, you can be certain that you are affected by the loss of tropical forests.
Biologically, we are losing the richest regions on earth when, each minute, a piece of tropical forest, the size of ten city blocks, disappears. As many as five million species of plants, animals, and insects (40 to 50 percent of all living things) live there, and are being lost faster than they can be found and described. Their loss is immeasurable.
Take rubber for example. For many uses, only natural rubber from trees will do. Synthetics are not good enough. Today over half the world's commercial rubber is produced in Malaysia and Indonesia, while the Amazon's rubber industry produces much of the world's four million tons. And rubber is an important material in making gloves, balloons, footwear and many sporting goods. Thousands of other tropical plants are valuable for their industrial use.
Many scientists strongly believe that deforestation contributes to the greenhouse effect -- or heating of the earth from increased carbon dioxide in the atmosphere. As we destroy forests, we lose their ability to change carbon dioxide into oxygen.
Carbon dioxide levels could double within the next half-century, warming the earth by as much as 4.5 degrees. The result? A partial melt-down of polar ice caps, raising sea levels as much as 24 feet; even 15 feet could threaten anyone living within 35 miles of the coast. Unbelievable? Maybe. But scientists warn that by the time we realise the severe effects of tropical deforestation, it will be 20 years too late.
Can tropical deforestation affect our everyday lives? Now, you should have got the answer.
36. The underlined word "synthetics" probably means .
A. natural rubber B. tropical materials
C. man-made material D. commercial rubber
37. In the last paragraph the author tries to .
A. tell people how to avoid the tropical deforestation
B. persuade people to buy something synthetic
C. show us how important it is to protect the tropical forests
D. let people realise the effect of tropical deforestation
38. According to the passage, which of the following is NOT true?
A. The forests are losing their function in turning carbon dioxide into oxygen.
B. Many of our daily uses are related to the tropical forests.
C. Tropical plants can be used to make industrial products.
D. High carbon dioxide levels will make the earth warmer.
39. The author's attitude towards the tropical deforestation is .
A. puzzling B. cold C. supporting D. opposed
40. Which of the following might be the best title for the passage?
A. Tropical Forests B. the value of Tropical Forests
C. Tropical Forests and Our Life D. The Greenhouse EffectsD
Nothing succeeds like confidence. When you are truly confident, it radiates from you like sunlight, and attracts success to you like a magnet（磁铁）. Besides, those who are self-confident can in turn inspire confidence in others: their audience, their peers, their bosses, their customers, and their friends. And gaining the confidence of others is one of the key ways in which a self-confident person finds success.
So how can we build a sense of self-confidence and prepare ourselves on the way to success?
First, do what you believe to be right, even if others mock or criticize you for it. Believe in yourself and believe that you can do it under any circumstances, because if you believe you can, then you really will. The belief keeps you searching for answers, which means that pretty soon you will get them.
Second, govern your behavior based on what other people think. What’s more important, be willing to take risks and go the extra miles to achieve better results, in which case mistakes cannot be avoided. Don’t hesitate to admit your mistakes, and learn from them. Next, work hard to settle the problems in order to cover up your mistakes before anyone notices. Building self-confidence is readily achievable, as long as you have the focus and determination to carry things through. And what’s even better is that the things you’ll do to build self-confidence will also build success ----after all, your confidence will come from real, solid achievement. No one can take this away from you!
As you sow, sow will reap. With your perseverance and improvement, you are getting closer to success. At this stage, wait for others to congratulate you on your accomplishments and compliments graciously. “Thanks, I really worked hard on that prospect. I’m pleased you recognize my efforts.” The congratulations and compliments from others will promote you to gain further success.
Self-confidence is extremely important in almost every aspect of our lives, and it is no wonder that so many people struggle to find it. Self-confidence really can be learned and built on. Besides, whether you’re working on your own self-confidence or building the confidence of people around you, it’s well worth the effort!
41. Those who are truly confident _________.
A. succeed without effort and hard work
B. encourage people around to become confident
C. appear more attractive and thus become successful
D. gain the confidence of others and feel successful
42. The underlined word “mock” (Para.3 ) is closest in meaning to ________.
A. praise B. imitate C. punish D. laugh at
43. When others congratulate us on our achievements, we are supposed to ________.
A. praise them in return B. gain further improvement
C. politely accept the compliments D. expect them to congratulate you again
44. Which of the following proverbs best goes with Paragraph 4?
A. Look before your leap.
B. It is no use crying over spilt milk.
C. Genius is 1% inspiration and 99% perspiration.
D. Learn from past mistakes and avoid future ones.
45. The purpose of the text is to ________________.
A. tell people how to become successful
B. convince people to do what they believe to be right
C. encourage people to build confidence and achieve success
D. criticize people who lack confidence and thus fail in their career
第二节：信息匹配：（共5小题，每小题2分，共10分）
请阅读下列应用文及其相关信息，并按照要求匹配信息。注意：选E涂AB; 选F涂CD
首先请阅读下列电视节目的信息：
A．Groovy Movies
Tune in every Friday night at 7 p．m．and Sunday at 6 p．m．for fun-filled successful movies that the whole family can enjoy!
B．Ready or Not
Follow the ups and downs of life with best friends Amanda Zimm and Busy Ramone as they deal with adolescence, boys, family, school and friends．The series began with the girls in the seventh grade but later progressed to the eighth and the ninth grades．
C．Are You Afraid of the Dark?
A group of kids calling themselves “The Midnight Society” sit around a campfire sharing scary stories．Creepy, but never excessively frightening, common subjects include haunted houses（鬼屋）, what goes on behind the neighbor’s walls, and other things that go bump at night．
D．The Secret Show
The Secret Show is about secret people doing secret things．Special agents Victor Volt and Anita Knight work for U．Z．Z, protecting the world against the evil forces of T．H．E．M．Victor and Anita manage to save the world—or large part of it．
E．Serious Amazon
Serious Amazon follows eight young adventurers as they face the dangers of the Peruvian Amazon, exploring the habitat and meeting the inhabitants who rely on the river for their survival．Living with the local tribes, they help with various projects, including building an enclosure for rare red uakari monkeys（红秃猴）．
F．Mr．Bean—Animated
Mr．Bean, one of the world’s most popular comedy characters, is back, but this time he’s a cartoon hero, appearing in a new series of animated adventures! Rowan Atkinson provides his voice for these happy animated adventures．
下面是一些个人信息。请根据这些信息匹配他们要观看的电视节目。
46．Tom is a brave young boy．He loves to watch horrible movies in his spare time．Now it’s summer holiday and he wants to watch one of this kind of programs which can somewhat scare other people．
47．Mary is 14 years old this year．She likes watching shows on TV．Because she is now passing into adolescence, her mother asks her to watch some TV programs which can help her deal with problems girls at her age will meet．
48．Mike dreams to be an adventurer when he grows up, so he is fond of watching programs from which he can learn some skills and knowledge on how to explore a new place．Since he has no classes this weekend, he decides to watch such a program．
49．George likes watching programs about secret agents．He feels excited when the agents achieve their goals at last．So every week, he is sure to watch one of these kinds of program．
50．Jane likes watching comedies in her spare time．She is crazy about the characters that are lively and funny．When she is watching her favorite TV programs, nothing can tear her away from the sofa．
III 写作 (共两节，满分40分)
第一节 基础写作 (共1小题，满分15分)
你们班同学上周五就“应该送什么样的礼物给同学或朋友”的话题展开了讨论，下面是讨论记录：
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自己制作礼物能够展现个人才能，培养动手能力，增强节约意识
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【写作内容】
- 讨论的时间和话题；
- 同学们的意见和各自的理由；
- 你的看法。
【写作要求】
1. 只能使用5个句子表达全部内容。 2. 作文中不能出现真实姓名和学校名称。
【评分标准】
句子结构准确，信息内容完整，篇章结构连贯。
第二节：读写任务（共1小题，满分25分）
阅读下面的短文，然后按照要求写一篇150词左右的英语短文。
We nowadays live in a global village, and many difficulties will arise if we can't express ourselves fluently in English.
In spite of my awareness of its importance, I seldom find chances to practice and improve my oral English. So, I am still very weak with regard to this respect. One reason is that my pronunciation and intonation aren't good enough. The other is that I am so shy that I am always too nervous to find the exact words to express my ideas and feelings. As a result the best way for me to do is to remain silent when others are practicing and making great progress in their oral English every day.
Now I am attaching much more importance to oral English and I have made up my mind to seize every opportunity to practice. I begin to participate actively in all kinds of English activities, such as going to “English Corners”， talking in English with my classmates and with native speakers. “Nothing is difficult in the world if you really put your heart to it.” as the Chinese saying goes. If I can build up my confidence, if I am not afraid of losing face any more, if I really work hard on it, I am sure my oral English will be excellent someday.
【写作内容】
1．以约30个词概括短文的要点；
2．然后以120个词写一篇英语短文谈谈广东高考英语口试对你英语口语练习造成的影响，并包括如下要点：
(1)你以前对英语口语的态度及原因；
(2)谈谈广东高考英语口试对你目前英语口语练习带来的某些影响；
(3)你对自己口语的期望。
【写作要求】
1．作文中可使用自己的亲身经历或虚构的故事，也可以参照阅读材料的内容但不得直接引用原文中的句子；
2.标题已给定
答案
完形填空 (共15小题；每小题2分，满分30分)
1---5. BCBDA 6--10. CDCAB 11--15. BCCDB
语法填空(共10小题；每小题1.5分，满分15分)
16 in 17 who 18 after 19 striking 20 that
21 had witnessed 22 unexpectedly 23 from 24 as 25 ugliness
阅读(共两节；满分50分)
26-30 BCACD 31-35 DBACB 36-40 CCADC
41-45 BDCDC 46-50 CBEDF
基础写作(共1小题，满分15分)
读写任务（共1小题，满分25分）
One possible version:
Desires Motivate My Oral English Practice
Living in a “global village”， the writer finds it important to practize oral English, and he has paid more attention to it and is determined to get more chances to practize it.
I had such an experience of oral English practice. Years ago, I thought that spoken English was of no use, and I cared little about oral English. After I have known something about Oral English Test in Guangdong College Entrance Examination, I have suddenly daydreamed of being an English major in a famous university. And I have been more diligent. I practize my oral English every morning and evening crazily.
Desires motivate my oral English practice. I realize that hard work creates miracles. All in all, I do hope I will be successful in my Oral English Test in Guangdong College Entrance Examination in March, and I will make my dream come true in the end.